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Lunch.com Targets Online Communities

El Segundo-based Lunch.com, a new online reviews and social networking web site, said that it has launched a beta of its site this morning. The site said it will allow users to share opinions, ratings, and reviews, and match up the site's members based on shared interests. The new site was founded by J.R. Johnson, who had previously founded VirtualTourist.com and OneTime.com, both of which were sold to Expedia. According to the firm, the site is self-funded by Johnson.