Monday, August 22, 2011
Machinima, Demand Media, Maker Studios Among Top YouTube Channels
A new analysis of the most popular, YouTube channels, shows that the Los Angeles area continues to lead the world in content production, even as the medium shifts to the web. According to a new report from comScore, measuring the popularity of YouTube Channels, Los Angeles-based Machinima saw around 16.9 million total unique viewers in July, with about 265.4 million videos viewed, at an average of 72.7 minutes per viewer; Santa Monica-based Demand Media had 15.2 million unique viewers, with 46.1M videos viewed, and an average of 12.2 minutes per viewer. Maker Studios, an online studio, had 11.44M unique viewers and 101.9M videos viewed, at 38.1 minutes per viewer.