Machinima Expands To The UK

Los Angeles-based YouTube network Machinima is in an expansion, and is setting up a dedicated business in the United Kingdom, according to local reports. According to MCV, Machinima is looking to target British gamers with the expansion, and has hired on a head of Machinima UK to grow its programming. Apparently, Machinima has around 200M monthly video views in the United Kingdom. Machinima develops online content geared towards video game enthusiasts.