Magento Launches iPhone Storefront Software

Los Angeles-based Magento, the developer of e-commerce software headed by Roy Rubin, said Wednesday that it has launched an iPhone version of its product. The firm said it has launched Magento Mobile, which allows retailers and developers to create their own, customized and branded iPhone app storefronts. The firm said that retailers and brands such as The North Face, The Mami Dolphins, and others have already launched on the platform. Pricing on the new product was not announced. Magento develops electronic commerce software used by online retailers to list their products and take orders.