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Mahalo's New Name, Pivot: Inside.com?

Is Santa Monica-based Mahalo, the startup headed by Jason Calacanis, just about to reveal a new pivot and new corporate name? According to a story from TechCrunch this morning, yes. The story says that many signs point to a rebranding of Mahalo.com, the online information and advice site started by Calacanis originally as a "human powered search engine" is now pivoting to create a new "knowledge community, focused on creating high-quality videos, apps, iBooks and written courses"--called Inside.com. Inside.com currently only includes a simple web signup form which adds you to an email list from Calacnisd.


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