Mandalay Digital Group Buys App Discovery Engine Developer Xyo

Los Angeles-based Mandalay Digital said today that it has acquired the mobile app discovery engine from Xyo. Financial terms of the buy were not disclosed. Xyo develops an app search engine and contextual advertising technology used by mobile operators, including Verizon, Voadafone Australia, Deutsche Telekom Europe, and T-Mobile USA. Mandalay Digital said that Xyo co-founders Zoe Adamovicz and Marcin Rudolf will join its Digital Turbine team. Xyo's app discovery engine are used to help smartphone owners find and sort through hundreds of apps and games.