Thursday, January 27, 2022

MarketCast Acquires Invoke

Los Angeles-based market research provider and software developer MarketCast said on Wednesday that it has acquired Invoke, a provider of market research focused on video streaming services. Financial details of the buy were not announced. MarketCast said the acquisition will help it grow its entertainment research and content testing for streaming and broadcast content. MarketCast is led by CEO John Batter.