MarketShare, J.D. Power In Auto Analytics Alliance

Los Angeles-based marketing analytics software provider MarketShare, and marketing information and survey company J.D. Power said they are in a new, strategic alliance. According to the companies, the new alliance will provide auto manufacturers with better analytics, by tying automotive retail sales, pricing and incentive reports from J.D. Power with MarketShare's digital marketing analytics tools. Financial details of the strategic alliance were not announced.