MarketShare Gets $32M From Elevation

Los Angeles-based MarketShare, the provider of marketing analytics software headed by Wes Nichols and Jon Vein, announced today that it has raised $32M in a follow on investment from private equity firm Elevation Partners. According to MarketShare, the investment will go to support its organic growth, strategic acquisitions, Asia-Pacific and EMEA expansion, plus its products. MarketShare's software helps companies adjust their marketing mix, to better drive sales. Elevation Partners is the $1.9 billion private equity firm run by Roger McNamee, U2's Bono, and others. Elevation's Ted Meisel -- formerly of Overture -- is on MarketShare's board. A portion of the funding was uncovered by socalTECH earlier this month. More information »