Wednesday, February 25, 2009
MarketShare Partners Gets Investment From Elevation
Los Angeles-based MarketShare Partners, a provider of marketing analytics software said Wednesday afternoon that it has scored an investment round from Elevation Partners. Financial terms of the funding were not disclosed. According to MarketShare Partners, Elevation made a minority equity investment in the firm. MarketShare's software is used by companies such as Charles Schwab, Electronic Arts, and Mercedes-Benz, to allocate marketing, sales, and promotional dollars between various kinds of advertising and media. Elevation's Ted Meisel will join MarketShare's board along with the funding; Meisel is the former CEO of Overture Services. Elevation Partners is the private equity firm whose principals include Roger McNamee and U2's Bono.