Mattel Launches Online Shopping Site

El Segundo-based toy maker Mattel has jumped into the online shopping market, saying today that the firm has launched, an online site offering the firm's products. According to Mattel, the new ecommerce site includes a complete catalog of its brands, which include Barbie and Hot Wheels, along with social shopping tools, links to Facebook, videos of products, and more. The site also includes a Twitter account and YouTube videos.