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Mattel Partners With Alibaba, Targets China

El Segundo-based toy company Mattel, and Chinese online marketplace giant Alibaba Group said Tuesday morning that the two companies are in a strategic partnership, where Alibaba Group will help Mattel reach the Chinese market. Financial details of the partnership were not announced. The two said they are seeking to "re-shape the way parents in China think about play." The companies said Alibaba will help Mattel with both online and offline marketing in China.


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