Mattell Adds Subscriptions To

El Segundo-based Mattel, the toy manufacturer which owns the Barbie brand, said today that it has launched a subscription based version of its online virtual world, According to Mattel, the new "V.I.P." version of its virtual world will cost $5.99 a month, and provide a larger virtual world, new games, and new experiences for subscribers. is an online virtual world which allows girls to create their own virtual rooms and interact with friends. Mattel said it will continue to offer a basic version of the virtual world for free.