Monday, July 17, 2006
Media Matchmaker Makes Match
Los Angeles-based Media Matchmaker, a company developing an online marketplace for product placement deals, is announcing today that it has matched up two users for what it says is a the first pure sponsorship deal for the site. The emerging company is looking to establish a way for advertisers and entertainment producers to match up. Media Matchmaker said that SwingJuice Energy Drink and the International Junior Golf Tour have matched up through the firm's web site, for a three-year, multi-platform sponsorship package for the sixty city tour.