Wednesday, October 5, 2016
MediaAlpha Sees $100M In Revenues, For Second Year
Los Angeles-based programmatic advertising company MediaAlpha, led by Steve Yi, says it has seen more than $100M in revenues, for the company's second year. The provider of programmatic advertising technology said it nearly doubled the size of its team in the past 12 months. The company develops a platform aimed at the vertical search media area, covering pay-per-click, pay-per-call, and pay-per-lead advertising. The company says it is seeing around $200M in annual transaction volume through its system.