Tuesday, September 18, 2012

Microsoft Details LA Production Studio Efforts

Technology giant Microsoft has detailed its new Los Angeles production studio, officially announcing that it has created a new production studio headed by former CBS Network Television Entertainment president Nancy Tellem. Microsoft said the studio will develop interactive and linear content for Xbox and other devices. Microsoft said the effort is part of an effort to "collaborate with the creative community" to create content for the Xbox brand. As part of the effort, Microsoft also said it will create a "2-way TV experience" with partners such as Sesame Workshop and National Geographic on the Xbox. Tellem was most recently senior advisor to CBS CEO Leslie Moonves, and also supervised programming, development, production, business affairs and operations at CBS Network Television Entertainment. She also served as executive vice president of Business and Financial Affairs for Warner Bros. Television.