Wednesday, January 18, 2017
Mitu, Major League Baseball In Latino Content Deal
Los Angeles-based mitu, the venture-backed, Latino-focused online content network, and Major League Baseball, said on Tuesday that the two are in a new content campaign targeted at delivering MLB content to multicultural youth. According to the two, MLB and mitu will produce exclusive digital content which will feature star Latino baseball players, and appear across both mitu and the MLB's distribution channels. Financial details of the deal were not announced. The two said the effort will "celebrate the enthusiasm of a new and diverse generation of MLB fans and players". mitu is led by Roy Burstin and venture backed by Upfront Ventures, WPP, AwesomenessTV, and Verizon Ventures; the company says it has an audience of nearly 100 million people in the US each month.