Mobile Roadie Debuts White Label Program

Los Angeles-based Mobile Roadie, the mobile app developer which powers a number of celebrity and other mobile apps, is looking to expand the distribution of its tools, via a new white label platform. Mobile Roadie said it will let companies resell its mobile platform, something which is idea for creative and marketing agencies, which will not include any Mobile Roadie branding. The new effort recruits creative and marketing agencies -- supported with marketing collateral and training materials -- to help it distribute its software, which allows brands, celebrities, and others to create their own mobile apps without a long development cycle. Mobile Roadie's software allows customers to create their own, rich mobile apps, without requiring coding of software or an intense development cycle, and is being used by a wide range of customers, from Madonna to the San Diego Zoo.