mobileStorm Employee Takes Bait, Gets Company Tattoo

Los Angeles-based mobileStorm, the online and mobile marketing firm headed by Jared Reitzin, has gotten its first taker on an offer by Reitzin to pay $1000 to any employee that gets a permanent tattoo of the firm's logo. Reitzin--who launched the effort last week after revealing his own, company tattoo--said that Roxanne Brown, a Customer Satisfaction Rep at the firm, had the company's blue tornado tattooed on the inside of her wrist. mobileStorm's effort--an attempt to spur company spirit--ranks with last year's effort by Culver City-based Fonality and its employee "Fight Club" in terms of non-conventional company spirit and morale efforts.