Los Angeles-based mobileStorm has bolstered its engineering resources, saying today that it has named David Pedowitz as the firm's new Director of Engineering and Principal Architect. mobileStorm, which provides mobile and email marketing services, said that Pedowitz will be responsible for developmentof the firm's next generation platforms. Pedowitz joins the firm from Fox Interactive Media, where he headed up re-architecture and re-engineering of the MySpace MyAds platform. Pedowitz also has served at Citysearch and Warner Bros. Online.