mobileStorm Upgrades Healthcare Product

mobileStorm, which develops online, email and SMS marketing tools, has launched a major upgrade to its product for the healthcare vertical, the company said Tuesday. The company--which in the past few years has increasingly turned its focus towards healthcare companies--said it has added a new way to trigger email and SMS campaigns based on ainformatoin such as time, date, behavior, and profile data; for example, the system can be used to to automatically send out appointment reminders, send daily, weekly, and monthly tips to clients, handle bill payment and escalation, and more. mobileStorm says its healthcare technology platform offers HIPAA-compliant ways to reach out to users via SMS, email, and push notification. The company is headed by Jared Reitzen, and backed by Eon Business.