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Total Immersion, a French firm providing technology which interacts with a live video feed to provide "augmented reality," said earlier this week that it has opened up a new lab in Los Angeles. The firm--which very recently opened up a U.S. headquarters, where the firm's CEO is based--said the Interpublic Emerging Media Lab will support development and deployment of the firm's augmented reality solutions for Interpublic agencies and their clients. Total Immersion's products insert graphics, animation, and other 3D graphics onto a live video stream. Interpublic is a major marketing and advertising firm.
posted on Friday, October 17, 2008

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