Los Angeles-based Break Media
, an online site which caters to males, announced today that it has signed a deal with liquor maker Southern Comfort to develop a branded content project, "Social Sportz Net". Break said the series of webisodes was developed by Break Creative Lab with Southern Comfort, focused on showing "everything guys need to know to host a killer house party." Financial details behind the deal were not disclosed, however, Break said it will produce 8 installments of the series.
posted on Tuesday, November 3, 2009
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