Santa Monica-based firms TrueCar.com
announced last night that the two companies are becoming official sponsors of the 2010 Pebble Beach Concours d'Elegance. Financial details of the sponsorship deal were not disclosed. According to TrueCar and Zag, the three-year agreement includes a deal for Motor Trend Radio to broadcast and record its coverage from the TrueCar.com suite. TrueCar operates an online site which provides pricing data on cars, based on the actual sales prices from local dealers. Zag powers online car buying programs for affiliate and group programs, including USAA, AAA, American Express, and Consumer Reports. Both TrueCar and Zag are headed by Scott Painter.
posted on Wednesday, August 11, 2010