Insights and Opinions: No One Cares About Your Company Logo

For today's Insights and Opinions section, we've got an article from Joe Moreno, founder of Carlsbad-based photo sharing site Joe tells us why No One Cares About Your Company Logo.

Are you about to test the waters as an entrepreneur?

One of the most important first steps is to spend a lot of time, money, and energy designing your logo since that represents your company, right? Wrong!

In a recent column that I wrote with Guy Kawasaki on business branding mistakes, we noted that many new entrepreneurs get wrapped around the axel regarding the importance of their logo. This became a hot button issue since our column was published so I've elaborated on it.

How you use your logo is important, but (More...)

Read the rest of Joe's article in No One Cares About Your Company Logo.

posted on Friday, August 20, 2010

Related companies:

Related stories:
> Insights & Opinions: Why Saying No Is So Hard For Angel Investors
> Insights and Opinions: Using the Economic Trouble to Your Advantage
> Insights and Opinions: Net Neutrality For Poets
> Insights and Opinions: Nicole Jordan, The Slow Build
> Insights: Raise Money On Good News Home