Santa Monica-based MomentFeed
, the location analytics and marketing software development firm headed by Rob Reed, said today that it has partnered with location check-in company Foursquare. According to the two companies, the partnership will allow MomentFeed to claim venues on behalf of its its clients, providing an interface to manage hundreds or thousands of locations. Financial terms of the partnership were not disclosed. The two said the link will make it easier for brands to manage venue details and addresses, branding, geocoding, customer analytics and demographics, and more. MomentFeed's software makes it much easier for those brands to handle very large numbers of those locations. MomentFeed's software is being used to manage, parse, and analyze location-based activity for companies.
posted on Tuesday, January 31, 2012
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