, a developer of technology which lets publishers and advertisers tag video products within videos, has just signed Under Armour, as the firm's acquisition of Santa Barbara-based online media agency RevUpNet
starts to pay dividends. Coull quietly acquired RevUpNet, the firm co-founded by Santa Barbara entrepreneurs Ben Kibler and John Greathouse, for $2M in April. According to Coull, it has released interactive versions of Under Armour videos; no financial details of that deal have been announced. Kibler has previously been involved in Commission Junction, Citrix Online, Picasa, and Shoperion; Greathouse is a Venture Partner at Rincon Venture Partners, and served at Citrix Online, Callwave, Computer Motion, and other firms.
posted on Friday, June 15, 2012
> Video Ad Firm Sets Up Shop In Santa Barbara
> TeleSign Names VP
> Oraxion Raises $8M
> Networks In Motion Gains Patent
> Syntricity Revs Semiconductor Yield Management Software