, the provider of digital advertising services to the online and traditional radio market, said today that it has partnered with eXelate
, a provider of data and analytics engines for digital advertisers. According to the two, Triton will integrate into eXelate's data, in order to deliver highly targeted, in-stream audio ads. Financial details of the deal were not disclosed. Triton said that the deal will allow it to deliver streaming ads, based on a listener's online purchase intent, household demographics, and behavioral propensities. Triton Digital is backed by Oaktree Capital Management.
posted on Wednesday, January 9, 2013
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