YieldMetrics Harvests $1.7M For Ad Analytics
Online advertising firm YieldMetrics said Thursday morning that it has raised $1.7M in funding, which was led by GRP Partners, and also included Baroda Ventures, Bertelsmann Digital Media Investments, Daher Capital, Double M Capital, Karlin Ventures, Launchpad LA, as well as angels. The firm's founders as Gabe Gottlieb and Tom Lorimor. YieldMetrics tool is aimed at publishers, advertisers, and advertising technology providers, to provide better analytics on advertisers.
posted on Thursday, January 10, 2013

Related stories:
> YieldMetrics Becomes Adomic
> LaunchpadLA Application Deadline Nears, As Class Graduates
> ID Analytics Names COO
> Companies Form Web Analytics Association
> ID Analytics Names CFO Home