Monday, November 1, 2010
Mogreet Lands Fashion Firm Steve Madden
Los Angeles-based mobile marketing firm Mogreet, which is headed by James Citron, announced this morning that it has inked a deal with Steve Madden, where it will provide rich media mobile marketing as part of Steve Madden's marketing efforts. Financial details of the deal were not disclosed. The two said that Mogreet will power Steve Madden's efforts to reach consumers directly on their mobile devices, including information about news, sales promotions, exclusive content, and more. Steve Madden operates an e-commerce site focused on women's shoes and other fashion. Mogreet operates a mobile marketing platform which sends text and video to mobile phone users, and is venture backed by Ascend Venture Group, Black Diamond Ventures, DFJ Frontier, and Spyglass Ventures.