Mogreet Officially Launches Mobile API Service

Venice-based Mogreet officially announced its new application programming interface (API) services this morning, saying it will provide APIs will let developers deliver MMS, SMS, video, in-app messaging, as well as access mobile user lookup services. Mogreet's new APIs make it much easier for application developers to send MMS services, at a cost of only $0.01 per MMS message sent. In addition to sending MMS messages, the APIs also include a way to transcode images, videos, and audios in the appropriate formats for different mobile devices. The new service, which the firm rolled out to users last week, takes technology originally developed by Mogreet for providing both MMS and mobile marketing campaigns for clients, as well as for its original mobile video greeting card service, and makes it available to third party developers.