Wednesday, December 15, 2010
Mogreet Signs ChaCha
Los Angeles-based mobile marketing firm Mogreet, which is headed by James Citron, said today that it has signed on ChaCha, the online question and answer service, as a customer, as part of a new mobile ad serving service. According to Mogreet, ChaCha is using its new Multimedia Messaging (MMS) ad serving capabilities, which allows brand advertisers to deliver videos and pictures to mobile phones. Financial details of the deal were not disclose. Mogreet said ChaCha is using its platform to incorporate video and pictures into a mobile answer service, which allows consumers to get answers to questions or keywords texted to ChaCha by a consumer. Mogreet is venture backed by Ascend Venture Group, Black Diamond Ventures, DFJ Frontier and Spyglass Ventures.