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MomentFeed Adds New Customer Tracking Tools

Santa Monica-based MomentFeed, the developer of mobile customer analytics tools, says that it has launched a new, online-to-offline customer journey tracking tool in the latest version of its platform. The company said that MomentFeed 3.3 makes it easier for its multi-location brand customers to track "online-to-offline journeys" and calculate the ROI of their mobile marketing efforts. The company said its tools are being used by such brands as Jamba Juice, Avis, and Starbucks.


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