Tuesday, March 13, 2012
MomentFeed Powers Cinnabon
Santa Monica-based MomentFeed, the location-based analytics firm headed by Rob Reed, has scored a win with retailer Cinnabon, the firm revealed today. The firm--which helps companies analyze the engagement of consumers at retail locations based on their interaction on sites such as Facebook, Foursquare, and Twitter--said that Cinnabon saw a 671 percent increase in customer engagement across its u.S. locations from using MomentFeed's platform. MomentFeed said Cinnabon has been using the firm for the last eight months, to measure the impact of its location-based marketing efforts. MomentFeeds's software also has been used to merge duplicate venues, adjust inaccurate geocodes, and provide consistent branding across locations for Cinnabon. Cinnabon is one of the first, major customer announced by MomentFeed. MomentFeed is venture backed by DFJ Frontier, DFJ JAIC, Gold Hill Capital, and a number of high profile, angel investors.