Tuesday, February 3, 2009
MyShape, eHarmony Partner
Pasadena-based myShape, an online e-commerce site focused on matching women to clothing, said today that the firm has been selected by dating site eHarmony to be the exclusive fashion e-tailer for a new eHarmony Advice Date Planner. The new Date Planner feature on eHarmony allows women to plan their dates, provides fashion tips, and allows women to match their personal style with outfits. Financial details of the deal were not disclosed. myShape also said that its Chief Creative Officer, Patty Fox--who is the fashion coordinator for the Academy Awards--will provide fashion, trend, and shape tips on the new eHarmony site. myShape is venture backed by Lehman Brothers Venture Partners, Draper Fisher Jurvetson, the Pasadena Angels and the Tech Coast Angels.