Pasadena-based myShape, an online fashion retailer funded by Draper Fisher Jurvetson and the Pasadena Angels, said Thursday that it has appointed Sandy Potter as Chief Merchandising Officer of the firm. The company, which operates an online service which matches women with clothing which fits them best, said that Potter joins the firm from Directives West, and has also served at The Broadway, Bullock's and J.W. Robinson's. myShape said that Potter will lead the firm's strategy and vision for its merchandising team. DFJ invested $6.4M in myShape in July. More information »