MyShape Relaunches Site

Pasadena-based, the women's fashion web site, has completely relaunched the firm's web site, the company said this morning. MyShape, which is headed by Louise Wannier, offers a web site which recommends women's fashion clothing depending on a woman's measurements and body type. The firm has re-tooled its measurement system, simplifying the system so that women do not have to enter all of their measurements to start using its system--instead, customers can just enter a few key measurements and have the site predict the rest. The firm has also extended the number of brands it is working with, as well as adding social shopping features to the site. MyShape said the relaunch has been in the works since earlier this year.