Myspace Hails Launch Response

Los Angeles-based Myspace has a new design, new owner, and is hoping for some new users with its brand new, music-focused, user interface--and says that so far, the response is good. Myspace said that so far, it has had 31 million unique site visitors check out the new site, two weeks after its new launch, and that users are also downloading its new iTunes app (995,000 downloads so far). Myspace also said that 34 percent of the traffic to its new site is coming from mobile users. The site also said its brand sentiment is now approximately 80 percent positive since the new launch, compared with only 60 percent positive in September of last year.

Myspace has been on a quest to win back mind share and users, after it was acquired by Specific Media almost exactly two years ago. To help in that effort, Myspace launched a $20M marketing campaign, which includes broadcast television, cable, and digital advertisements--nearly as much as Specific Media spent on buying MySpace--as it has sought to convince new users to join the site. The company has battled some headwinds--which have been particularly amplified on Silicon Valley's technology blogs--in attempting to restart and reshape its business.