Thursday, July 1, 2010
MySpace Inks Advertising Deal With Orange
Los Angeles-based social networking site MySpace said today along with French firm Orange that they are in an advertising and content partnership. According to the companies, Orange Advertising Network will manage both premium and performance advertising sales for MySpace in France. Financial details of the deal were not disclosed. The companies also said the partnership would give Orange the exclusive, French license for MySpace's trademarks and logos for online and offline communication, sponsorship and events. Orange is the mobile phone operator brand name for France Telecom.