MySpace Music Goes Live

Los Angeles-based MySpace launched its MySpace Music service last night, the firm's joint venture with EMI Music, SONY BMG MUSIC ENTERTAINMENT, Universal Music Group, Warner Music Group, and Sony ATV/ Music Publishing. The site is an online music community and music store, which allows MySpace members to listen to and purchase music. According to MySpace, the site incorporates the entire music catalog from The Orchard, and will offer both audio and video content. Among features rolled out last night on the site is the ability for users to create their own personal playlists, free ad-supported audio streamining, and music information and discographies. Music sales on the site are handled through Amazon, which will offer DRM-free MP3 tracks through the site. MySpace also said it will sell ringtones on the site through features powered by Jamster.