Myspace Sets Entertainment Head

Beverly Hills-based Myspace, the online social entertainment site now owned by Specific Media, said this morning that it has named Roger Mincheff as President of Myspace Entertainment. Mincheff was previously at Fox Filmed Entertainment, serving as SVP Branded Entertainment; he also served as CEO of Spacedog Media, a digital marketing agency. Myspace said that Mincheff will help lead internal production and entertainment efforts, developing original programming and content for the site. As part of the appointment, Myspace said it is debuting a new, original web series called WOLFPACK OF RESEDA, which is being sponsored by Fox Digital Entertainment and Kia Motors.