Tuesday, March 21, 2017

Naritiv's Snapchat Analytics Software Acquired By Hootsuite (Update)

The Snapchat analytics software developed by Los Angeles-based Naritiv, a startup producing online content for brands, has been acquired by social media management firm Hootsuite. The announcement was made on Tuesday. Financial terms of the acquisition were not announced. Hootsuite said that members of the Naritiv product team will join Hootsuite as part of a new Los Angeles office. Hootsuite said the acquisition specifically was geared towards the Snapchat analytics solutions created by Naritiv. Naritiv was venture backed by Luminari Capital, Third Wave Digital, Walt Disney Co., and Allen DeBevoise. (Editor's note: A spokesperson for Nartivi says that Naritiv's co-founders Dan Altmann, Eric Posen and team will not join Hootsuite but will continue to operate the company, saying that the company will "focus on building a media company that develops original content on mobile platforms, along with today's biggest creators and brands.")