NationBuilder Launches A/B Testing Tool

Los Angeles-based NationBuilder, which develops software to help organize communities, run political campaigns and nonprofits, and more, has rolled out a new A/B testing tool. According to NationBuilder its new Tribe app allows for A/B testing of on-page content, allowing its users to gather information on crowd engagement and improve the response to their web pages. The company said the new tool helps its users find out how varying content (text, images, videos, font, page formatting) of a landing page, and how that affects whether users donate to a cause. Among features of the new A/B testing tool are testing of those A/B campaigns on specific demographics of users, by city, and other factors.