Nativo Adds Long List Of Premium Publishers

Los Angeles-based native advertising technology developer Nativo, which is headed by Justin Choi, has landed a new set of premium publishers as customers, the company said today. Nativo said it has been selected by The Street, USA Today Sports Media Group, Source Interlink Media, Kiplinger Washington Editors, Internet Brands, Entrepreneur Media, Investor Place Media, Reader's Digest, Sandusky Newspapers , as well as others, where it is providing native advertising to those publishers. Financial details of the wins were not announced. Nativo is venture backed by Greycroft Partners, and counts VivaKi as a strategic partner. The company's advertising technology adapts ads to look and feel like a publisher's websites and mobile sites, and similar to those publishers' own content--which drives up click through rates.