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Nativo Names CFO

Los Angeles-based Nativo said this week that it has appointed technology veteran Rob Leff as the company's new Chief Financial Officer. Leff was most recently at VideoAmp, and also was CFO at OpenX, CFO at Fandango, and previously served at Countrywide Financial Corporation (purchased by Bank of America), Tanner & Haley Resorts, Intel and America West Airlines. Nativo offers up native advertising technology.