Nativo Snags Yahoo VP As New Executive

Los Angeles-based native advertising provider Nativo said Tuesday that it has named Jay Freedman, a former VP at Yahoo, as its new Chief Revenue Officer. According to Nativo, Freedman was most recently in charge of Yahoo's Technology and Telecom Vertical, and also had been at Interclick. Nativo, which is led by Justin Choi, develops native advertising technology, technology which incorporates ads from brands and marketers into websites and publications which look and feel like content from those websites.