Nativo Taps NBCUniversal Vet As Exec

Los Angeles-based native advertising technology developer Nativo has tapped a NBCUniversal veteran as its new Vice President of Product Development, the company said today. Nativo said that Carlos Sapene previously was VP of Digital and New Media at NBCUniversal, and worked on such properties as E! Online, Style Network, and Bravo. Nativo said Sapene will help the company to expand its offerings. Nativo is venture backed by Greycroft Partners, and Signia Venture Partners.