Neven Adds Mobile Visual Search

Santa Monica-based Neven Vision has announced a new, brandable mobile search solution targeted at marketers, the firm announced today at CTIA Wireless. The firm said that its new software can be used for image-based mobile marketing campaigns. The software allows consumers to capture pictures with their cell phones, in order to get marketing offers or enter contests. Neven Vision is developing vision recognition systems that run on wireless platforms, and has recently been applying those systems to the marketing space.