New Website, ElectroMotive, Looks To Match You With Electric Cars

A new website, ElectroMotive, which recently launched here in Los Angeles, is hoping that its site might convince more people to switch to electric cars. The site--created by he 11th Hour Project and Insight Campaigns--says it is aimed helping Angelenos browse, learn, and "fall in love with the next generation of cars." The site quizzes users about their driving habits, lifestle, and budget, and then recommends different EVs depending on those answers. The site said it was built with help from experts and automotive consumer behavior researchers from the UCLA Luskin Center for Innovation, the USC Viterbi Information Sciences Institute, and others.