Newegg Again Eyes All Of November For Holiday Discounts

Los Angeles-based electronics e-commerce giant Newegg is again planning to ramp up its holiday deal activity for the entire month of November, the company said this morning, with a steady stream of special deals the entire month. Newegg--which calls its efforts "Black November"--has been using the entire month for discounts on items for the seventh year, although the company does say it will also be offering "massive price cuts" and special deals on the usual frenzied "Black Friday" shopping day, the day after Thanksgiving. The extension of deals to the entire month of November helps Newegg--and other retailers pursuing a similar strategy--expand the traditional holiday shopping season.